H&M DIVIDED CAMPAIGN
The main goal was to elevate the fashion perception of H&M and capture a youthful vibe. By working with simple and colourful backdrops in a studio we put the focus on fashion and styling.
The main goal was to elevate the fashion perception of H&M and capture a youthful vibe. By working with simple and colourful backdrops in a studio we put the focus on fashion and styling.
Client: H&M
Photographer: Oliver Hadlee Pearch
Stylist: Laetitia Gimenez AdamHair: Kasper AndersenMake: Karin WesterlundCast: Bomi Youn & Lulu Wood
Photographer: Oliver Hadlee Pearch
Stylist: Laetitia Gimenez AdamHair: Kasper AndersenMake: Karin WesterlundCast: Bomi Youn & Lulu Wood
H&M PRE-LOVED
Updated images for the entry points on the Pre-Loved department page on HM.com.
Pre-loved is H&M’s collaboration with Sellpy which sells second hand and vintage clothing. The concept was simple and focused on styling for different categories: Leather, Denim, Coats, Party, Burgundy and New In.
Updated images for the entry points on the Pre-Loved department page on HM.com.
Pre-loved is H&M’s collaboration with Sellpy which sells second hand and vintage clothing. The concept was simple and focused on styling for different categories: Leather, Denim, Coats, Party, Burgundy and New In.
Client: H&M
Photographer: Mattias Björklund
Stylist: Karin Nilsson
Cast: Rolf
Photographer: Mattias Björklund
Stylist: Karin Nilsson
Cast: Rolf
Launch of H&M Soho in New York.
Graphics created for a takeover in Spring St Station, wildposting
Iconic Magazine stores, stickers, billboards, video screens and cabs.
Graphics created for a takeover in Spring St Station, wildposting
Iconic Magazine stores, stickers, billboards, video screens and cabs.
Creative Direction: Sandberg& TimonenProduction manager: Lisa Frick
H&M DENIM CAMPAIGN
The creative framework we set was to always work with a blue and white backdrop to enhance the denim feel and keep a timeless appearance for denim campaigns. This take played with using the blue colour as more of a gradient and the white a solid colour, and a glossy floor to add a bit of depth.
The creative framework we set was to always work with a blue and white backdrop to enhance the denim feel and keep a timeless appearance for denim campaigns. This take played with using the blue colour as more of a gradient and the white a solid colour, and a glossy floor to add a bit of depth.
Client: H&M
Photographer: Clark Franklyn
Stylist: Lisa Lindqwister
Hair: Kasper Andersen
Set: Niklas Hansen
Model: Mathilda Gvarliani
Photographer: Clark Franklyn
Stylist: Lisa Lindqwister
Hair: Kasper Andersen
Set: Niklas Hansen
Model: Mathilda Gvarliani
H&M EMAIL TEMPLATES 2024-2025
Development of email templates for hm.com.
The templates were created to serve different categories, deals and for showcasing trends. The templates could be used interchangeably for different purposes. Following images are examples of usage.
Within the scope of my work was also image curation of all emails.
Development of email templates for hm.com.
The templates were created to serve different categories, deals and for showcasing trends. The templates could be used interchangeably for different purposes. Following images are examples of usage.
Within the scope of my work was also image curation of all emails.
